We Dare to Dream.
Building a legacy of spirits that inspire, empower, and break boundaries.
Who We Are
Proof Theory is a modern beverage company and brand accelerator. Founded by industry veterans Monté Burrow & Kevin Larkai, we're building a portfolio of culturally resonant, sustainably minded spirits that are crafted to lead and built to last.
Core Belief
We dare to dream. We believe in excellence without compromise, and ownership without limits.
Our Purpose
Build a legacy for generations to come through brands that spark connection and celebrate culture.
Our Vision
To be the most admired and inclusive adult beverage company in the world.
Our Mission
To launch and nurture unforgettable beverage brands that shift culture and uplift communities.
Our Values
Inclusion
Crafting an inclusive future for the industry.
Innovation
Forging new paths in the adult beverage space.
Community
Enriching people’s lives through our brands.
What We Do
For Consumers
We build, launch, and grow premium spirits that redefine what's possible in the alcohol space.
- Brand Creation
- Product Innovation
- Distribution Strategy
- Cultural Storytelling
For Founders & Visionaries
We offer consulting services to help entrepreneurs develop, launch, and scale their own alcohol brands.
- Concept Development
- Brand Strategy & Naming
- Product Formulation & Supply Chain
- Regulatory Navigation (TTB, COLA, State-by-State)
- Packaging & Design Oversight
- Go-To-Market Strategy
- Distribution & Retail Planning
Our Brands
The first French organic vodka to enter the U.S. market, Blackleaf is distilled five times in copper pots at Maison René Laclie in Cognac, France. Crafted from the finest organic winter wheat and pure spring water, it delivers a silky-smooth taste that elevates any occasion. Sustainability is at the heart of Blackleaf —from using organic ink to producing bottles with reduced glass. Award-winning and culturally resonant, Blackleaf makes “Organic Sexy” while setting a new standard for quality and style in the spirits world.
Our Process
From idea to bottle, here’s how we make it happen:
Meet the Founders
Monté Burrow
Co-Founder
Seasoned leader with nearly two decades in the beverage alcohol industry, spanning manufacturing to marketing. From an Anheuser-Busch co-op to 12 years at Diageo, has led and launched brands across multiple categories.
Kevin Larkai
Co-Founder
Finance-forward innovator and brand architect. Creator of Blackleaf and passionate about empowering future industry leaders.
Speaking Engagements
Available for keynotes, panels, and workshops on brand building, entrepreneurship, and the spirits industry.
